Glossary / Fraud & scams

Deepfake Fraud

Deepfake fraud is the use of AI-generated fake video, images, or audio to impersonate a real person and deceive victims into approving payments or verifying transactions.

What is deepfake fraud?

Deepfake fraud uses AI-generated video, images, or audio to impersonate a real person convincingly enough to trick someone into approving a payment or passing an identity check. The technology can clone a face on a video call or a voice on the phone from just a few public samples. A widely reported pattern involves a finance staff member joining a video call where the “CFO” and other “colleagues” are all AI-generated, and being instructed to make an urgent transfer. For an Australian finance team, it might arrive as a video message from a senior executive, or a voice note that sounds exactly right, authorising a payment to a new account.

Why it matters for Australian finance teams

Deepfakes attack the human senses that finance teams have always relied on to confirm a request: recognising a face or a voice. As the tools get cheaper, impersonation of executives and suppliers is becoming more accessible, and it supercharges CEO fraud and social engineering. It also threatens identity checks that depend on a face match, since a fabricated video can be presented in place of a live person. The core danger for finance leaders is that seeing or hearing someone is no longer proof the instruction is real.

How ezyshield helps

ezyshield does not rely on trusting a face or voice on a call. Its identity checks use liveness detection to confirm a real, present person rather than a photo, video, or deepfake, and it verifies that the person or business owns the bank account before money moves, re-verifying on any change. So even a flawless deepfake of an executive cannot move funds to an unverified account. See how it works and bank account ownership verification.

Also known as: deepfake scam, AI impersonation fraud

Last updated: 7 July 2026

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